Wouldn’t it be wonderful to receive only commercial communications that were tailored to my needs at every moment? No more gaming-bundle special offers addressed to ‘Dear Mr Schueler…’ – even though I am a woman who has been a client at this telco for more than seven years and who has never done any gamingContinue reading…


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Customer relation marketing

As a business, you are of course always looking for new clients. But don’t forget the customers you already have – they might prove to be your best ambassadors. The key to success here is authenticity, being true to yourself. Wanting to make a real connection. This is a powerful and inspiring trend for newContinue reading…


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