Improving a catalogue to grow sales

Syngenta, a worldwide leader in plant seed improvement, wanted to do something special with their annual catalogue. For landscape contractors and municipal greenery services, these industry catalogues are a way of staying up to date on new developments.

We converted Syngenta’s catalogue into an effective sales tool by including inspiring case studies that showed how the products added value to greenery projects in European cities – highlighting Syngenta’s commitment to research, seed quality, service and the environment.

This transformed the catalogue from a simple booklet that you keep in a drawer into a genuinely interesting read – which in turn helped to further grow Syngenta’s sales.