Plants, trees, flowers… green is healthy for us, both indoors as outdoors. We know that using plants at home is decorative, healthy and it is said to make us happy and more productive. When it comes to outdoor green, results of research on the impact of green on us shows that people with limited access to green feel unhappier than people with more green around.
This reminds us of our client Syngenta, a worldwide leader in plant seed improvement. We transformed Syngenta’s catalogue into an effective sales tool by including inspiring case studies that showed how the products added value to greenery projects in European cities – highlighting Syngenta’s commitment to research, seed quality, service and the environment.
The transformation from a booklet that might end up in a drawer to a visually attractive, genuinely interesting read you want to keep on the table, helped growing Syngenta’s sales.