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Improving a catalogue to grow sales

An informative booklet becomes a communications tool

Taking on the market leaders

Sony’s Alpha cameras claim the attention of serious photographers

Ready, set… 19 simultaneous launches

Brand-new product line becomes best-seller in professional lighting

This is the One

Unified market approach boosts sales to 150% of target

Let’s get personal

Localised sales toolkit boosts Philips sales through international wholesale

Making health fun again

The program that rises vitality and drops sickness absence